(He is made to turn away from it) he is made to turn away from Muhammad (pbuh) and the Qur'an (who is (himself) averse) who is barred from the Truth and guidance, i.e. al-Walid Ibn al-Mughirah al-Makhzumi, Abu Jahl Ibn Hisham, Ubayy Ibn Khalaf, Umayyah Ibn Khalaf and Munbih and Nabih the sons of al-Hajjaj. They turned people away from Muhammad (pbuh) and the Qur'an and so Allah cursed them.