(And had We willed We could have raised him by their means) We could have raised him by means of the greatest name to heaven and made him sovereign over the people of this world, (but he clung to the earth) he inclined to the wealth of this world (and followed his own lust) the lust of leadership; it is also said that this means: the lust of his ego by engaging in evil things. (Therefore his likeness) the likeness of Bal'am; and it is said: the likeness of Umayyah Ibn al-Salt (is as the likeness of a dog; if thou attackest him) and drive him away from you (he panteth with his tongue out, and if thou leavest him) and do not drive him away (he panteth with his tongue out) such is the case with Bal'am and Umayyah, when they were admonished they did not take any heed and when they were left alone, they did not understand anything. (Such is the likeness of the people who deny Our revelations) Muhammad (pbuh) and the Qur'an. These people are the Jews. (Narrate unto them the history (of the men of old)) recite to them the Qur'an, (that haply they may take thought) that haply they may reflect on the similes of the Qur'an.