(And when it is said unto them) when their clans said to them after their exposure: (Come) to Allah's Messenger and repent of disbelief and hypocrisy! (The Messenger of Allah will ask forgiveness for you! they avert their faces) and cover their heads (and thou seest them) O Muhammad (turning away) from asking forgiveness, repenting and coming to you, (disdainful) too proud to repent and to ask for forgiveness.